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Senior Marketing Platforms Specialist

Job Requisition Number:  6637
Date:  18-Nov-2021


Will you actively create a healthier future for tomorrow?


At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.


We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.


The Opportunity


As the Senior Marketing Platform Specialist, you will play a key role in the ongoing optimisation, management and capability uplift of Salesforce Marketing Cloud.


Working cross functionally within a dynamic agile structure, your role is to ensure a stable and scalable marketing automation solution to enable 1-1 journey orchestration for Medibank’s Members.


You will impact the future Sales and Marketing Technology roadmap by playing a lead role in the implementation of a CDP, predictive modelling in Salesforce and multi-channel integration.  


 Your duties will include:


  • Setting the vision and roadmap for Medibank’s new CDP
  • Collating customer use cases and delivering and supporting the activation of E2e customer experiences through omni-channel
  • Responsible for standing up and integrating CDP into enterprise technology and marketing operations
  • Responsible for the data flow between the Salesforce Marketing Automation stack and source systems.
  • Participate and support various platform processes and technical features that drive efficiency, improve business capability and engagement with Salesforce Platform technology across the business.
  • Take responsibility and work on backlogs for deploying functional solutions, such as creating, adopting and implementing system data models and operating rhythms, which ensure acceptable quality and integrity of the Medibank/ahm tech stack.
  • Act as a key SME for Marketing Automation activities and digital channel data collection.
  • Utilise Agile project management methodology to support the delivery & implementation of specific initiatives in in line with broader MarTech roadmap 



What are we looking for?


You are highly proficient with Salesforce Marketing Cloud or similar platforms with proven experience within B2C organisations with complex data sets. You have demonstrated oral and written communication skills which is evident in your ability to communicate technical information clearly.


You’re skilled at working collaboratively with others and actively contributing to the achievement of common work goals. You are innovative and a thought leader and you can effectively manage stakeholder relationships and influence at all levels.


 Other requirements?


  • Previous experience implementing marketing automation or CRM systems and CDP technology preferred
  • Demonstrated experience in process improvement & supporting change projects 
  • 3+ years’ experience in Salesforce Marketing Cloud
  • Marketing Cloud, Service Cloud or other Salesforce Certifications
  • Demonstrated experience in process improvement & supporting change projects 
  • Strong background in process improvement, managing change project and familiar with Agile project methodology;



A career with us

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working – Collaboration, Connection and Concentration – help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.


The wellbeing of our employees is our priority. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you. Virtual interviews are always on offer and will not adversely impact your application.


All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.


We offer a range of great benefits, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.


To start small and impact bigger.

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