Performance Content Specialist

You’re only human.   

It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.   

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.  

Create content that converts.

We’re looking for a Performance Content Specialist to create and optimise high‑performing digital content that helps people understand, compare and choose the right Private Health Insurance.

This role blends great writing, SEO know‑how, and data‑led optimisation to deliver content that’s clear, compliant, accessible and conversion‑focused.

What you’ll do

• Write and optimise acquisition content across Hospital, Extras, Combined and Join journeys
• Apply SEO best practice and refine messaging using CRO insights and performance data
• Build, publish and manage pages in Adobe Experience Manager (AEM)
• Collaborate with UX, Product, SEO and Delivery teams in agile sprints
• Ensure accessibility (WCAG 2.1 AA), compliance and brand integrity
• Use AI content tools to scale and improve content production

What you’ll bring

• Strong digital copywriting and editing skills
• Experience with SEO and conversion optimisation
• Confidence working in a CMS (AEM preferred)
• Comfort using data and insights (GA4, Looker Studio, Semrush, Botify)
• Understanding of accessibility and regulated environments
• A human‑centred, curious and adaptable mindset

Why join us?

You’ll work on meaningful content with real commercial impact, collaborate with smart multidisciplinary teams, and help shape how digital content performs at scale.

Apply now and create content that truly performs.

Imagine working with us 

We understand that work means different things to everyone...  We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that’s why we’re reinventing work.    

Imagine a workplace that helps you and your family thrive.  Where connection, personal development and health and wellbeing are front of mind. To learn more about our benefits go to https://careers.medibank.com.au/culture/rewards-benefits/

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could. 

Inclusion and Accessibility  

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, neurodivergent candidates, LGBTQIA+ community including transgender and gender diverse candidates and candidates with a disability.

If you need adjustments or alternative formats at any stage of the recruitment or employment journey, we’re here to help.  You can let us know directly in the application form, or if you’d prefer to discuss before applying, please reach out to us careers@medibank.com.au or (03) 8622 5666. Learn more about our commitments and employee stories at https://careers.medibank.com.au/diversity-inclusion/(please copy and paste the URL onto your browser)