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Member Engagement Manager (10 Month FTC - Maternity Cover)

Job Requisition Number:  3413


Why work for Medibank’s Marketing team?


At Medibank, we’re encouraged to think big. With a clear purpose to impact better health outcomes for our customers, patients, and our community.


In Medibank’s marketing team we foster innovation and enable our people to see a bigger, more tangible impact from their creative ideas.


Innovation isn’t just about the products and services we offer, it’s about the mindset of every single person in the team.


As we move into a new financial year our Customer and Portfolio teams are looking to tackle key enterprise focus areas by being nimbler and more experimental with a high autonomy, high alignment approach.


The role:


The Member Engagement Manager is the squad lead for Medibank's Live Better Scale-up squad, part of our Health and Wellbeing Crew.


This strategic and operational role will work with multiple internal stakeholders and Marketing SMEs to deliver a holistic acquisition marketing strategy for the Live Better Rewards app.


Your impact:


  • Success in this role will be realised through championing the member needs via strong cross functional collaboration within the business and planning delivery via the broader marketing function.
  • This role is underpinned by deep customer insights backed by extensive primary and secondary research, industry insights, product knowledge and data.
  • You possess a strong skill set in internal communication, are a natural collaborator, an effective influencer, and a trusted partner to key stakeholders.


Key accountabilities:


  • Proactively engage stakeholders to understand Live Better scale-up performance drivers, opportunities and KPI’s to help shape ideas into execution.
  • Clearly identify market opportunity and sizing, with respect to customer segment.
  • Lead the Live Better Scale-up squad, a cross-functional team to plan, prioritize and manage integrated marketing plans.
  • Develop a cohesive and holistic quarterly plan, aligned to the broader marketing plan, for delivery via marketing functions. 
  • Utilise problem solving strategies to alleviate roadblocks for the Live Better Scale-up squad.
  • Follow the One team One process workflow planning and execution of all cross-functional activity to monitor the delivery and effectiveness of campaigns and initiatives.


Your qualifications and experience:


  • You must have a Marketing degree or similar.
  • You have 5 years or more experience in digital marketing.
  • You have experience specialising in sophisticated customer journey’s across multiple segments.
  • You’re savvy with Salesforce Marketing Cloud and have used it to deliver both highly targeted ad-hoc, triggered campaigns and journeys.
  • You’re familiar with different types of marketing functions from market research, brand, member engagement, acquisition, retention and sponsorship.
  • You are extremely performance driven, result focused, analytical, have strong problem-solving skills and thrive on ambiguity.


Employee wellbeing is our priority, because when you feel good in yourself, that’s when you live your best life. In this role you will have access to benefits such as:


  • Flexibility: With flexible working options, our people have the choice in how and where they work to stay healthy and feel good.
  • Employee Assistance Program: Medibank offers employees and family members a 24/7 professional counselling service that can work with you on issues that are affecting you personally or professionally.
  • At Medibank, we are committed to helping our people be the best that they can be. That’s why all Medibank employees have access to eight hours of community leave per year and why Medibank matches employee donations up to $1,000 per year for each employee.
  • Subsidised Health, Travel, Pet and Life insurance.

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