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Marketing Manager - Corporate

Job Requisition Number:  6522
Date:  11-Oct-2021
Location: 

DOCKLANDS, VIC, AU, 3008

Will you actively create a healthier future for tomorrow?

 

At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.

 

We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.

 

The role:

 

Reporting into the Go To Market Lead, the Marketing Manager for Corporate & Retail is responsible for owning the development and implementation of the Corporate B2B and B2C communication and acquisition strategies to drive prospects/leads and sales into Corporate channels against agreed budgets and deliver to key metrics.

 

You will also take ownership of driving the retail marketing strategy. You will be developing and executing communications, ensuring brand integrity across our retail network, advertising, direct mail, online, point of sale, collateral, merchandise, promotions, events/conferences and sponsorships.

 

Your impact:

 

You will work with the GTM Leads to deliver a cohesive brand engagement strategy through the retail channel.

You’ll take the lead on the Corporate and LAM marketing strategy and projects with responsibility for communications strategy through execution for product launches, activations, projects and acquisition campaigns across the Corporate portfolio and retail channel.

 

  • You will develop, manage and execute communications material and communications activities in line with brand, legal and compliance standards
  • You’ll monitor and report on any valuable insights (daily/weekly business and marketing results) which may impact business outcomes. Report back to Portfolios and channels accordingly
  • You’ll take part in the B2B2C squad in the New Customer Crew
  • You work collaboratively with key Corporate and Retail stakeholders to ensure they are regularly informed of campaign development and status
  • You will supervise and lead the Corporate and Retail Marketing Specialist, to execute projects and campaigns as agreed

 

Please note that it is a 5 month, fixed term contract.

 

Your strengths and experience:

 

You’re a highly organised, result driven marketer with an aptitude for managing multiple projects simultaneously. You’re a strategic thinker with an eye for detail and enjoy working cross functionally.

 

  • You’ll have experience developing campaign briefs for campaign strategy, objectives, customer segmentation & targeting, campaign metrics, timing and budget
  • You have a clear understanding of processes, systems and people within their business area that are subject to the compliance requirements
  • Your key skills are project and campaign management, strong stakeholder management, communication, negotiation and influencing and innovation

 

Your qualifications:

  • 5 years minimum experience in marketing communications, ideally within a financial or professional service industry
  • Tertiary qualification in Marketing or similar
  • Team leader or manager experience

 

A career with us

 

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working – Collaboration, Connection and Concentration – help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.

 

The wellbeing of our employees is our priority. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you. Virtual interviews are always on offer and will not adversely impact your application.

 

All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.

 

We offer a range of great benefits such as subsidised private health insurance, rewards and discounts, and health and wellbeing initiatives. To find out more click here.

 

To start small and impact bigger.


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