Marketing Manager, PHI Retention

Job Requisition Number: 13892

Date: 12 Mar 2026

Location:

DOCKLANDS, VIC, AU, 3008

You’re only human. 

It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us. 

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.

At Medibank, we’re here for the health of every customer—and that starts from the moment they join us. We’re looking for an experienced marketer to lead and enhance our onboarding journey, ensuring every new customer receives clear, timely and supportive experiences that help them get value early and feel confident in their cover.

About the role

As the Onboarding Journey Marketing Manager, you’ll design strategies and deliver programs that guide customers from signup through to activation and their first moments of value. Working within an agile, cross functional squad, you’ll blend digital and customer behavioural insights, lifecycle thinking, communication expertise to create and deliver onboarding experiences that feel intuitive and genuinely helpful.

You’ll map and optimise the onboarding journey across multiple channels, champion customer needs, and continuously test and refine to improve activation, engagement and early retention.

What you will be doing

Designing and optimising multichannel onboarding journeys

Building automated and personalised communications across email, in app, SMS, web and frontline channels

Running experiments and using insights to improve activation and reduce early drop off - always thinking about how to optimise the flow of communications and interactions

Partnering with stakeholders across the business to align messaging, flows and customer experience

Documenting frameworks and sharing best practice across the organisation

Your day will be varied and you’ll be truly integrated across various parts of the business

What you bring

Strong experience in customer or lifecycle marketing

Expertise in digital journey automation – this is critical

Ability to work collaboratively in an agile environment

Excellent stakeholder management and communication skills

A growth mindset and team player with a passion for continuous improvement

How we work

We offer a hybrid working model and don’t have any weekly mandatory office attendance days. This gives you the flexibility to balance time between home and our office, while staying connected to your team and the work that matters most. It’s part of our commitment to supporting wellbeing, collaboration and high performance.

Why Medibank

You’ll join a supportive, purposedriven team that cares deeply about the experience we create for our customers. We’re collaborative, curious and focused on delivering meaningful outcomes that improve customer health and wellbeing.

If you’re excited by creating clear, connected and motivating customer experiences, we’d love to hear from you.

👉 Apply now and help shape the moments that matter most.

Imagine working with us

We understand that work means different things to everyone...  We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that’s why we’re reinventing work.

Imagine a workplace that helps you and your family thrive. Where connection, personal development and health and wellbeing are front of mind. To learn more about our benefits go to https://careers.medibank.com.au/culture/rewards-benefits/

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.

Inclusion and Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, neurodivergent candidates, LGBTQIA+ community including transgender and gender diverse candidates and candidates with a disability.

If you need adjustments or alternative formats at any stage of the recruitment or employment journey, we’re here to help. You can let us know directly in the application form, or if you’d prefer to discuss before applying, please reach out to us careers@medibank.com.au or (03) 8622 5666. Learn more about our commitments and employee stories at https://careers.medibank.com.au/diversity-inclusion/(please copy and paste the URL onto your browser)