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Marketing Campaign Specialist

Job Requisition Number:  6784
Date:  26-Nov-2021


Will you actively create a healthier future for tomorrow?


At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.


We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.


The Opportunity

We are looking for a Marketing Campaign Specialist to join the Health and Digital Marketing team. As the Marketing Campaign Specialist, you will be managing the process for executing, building and optimising the Live Better Monthly newsletter and delivering more value through health program awareness, participation and engagement. You  utilise key insights and analysis to develop new comms/campaign ideas to implement via a test & learn approach that capitalise on market opportunities & generate additional revenue growth and retention


About the role

Reporting into the Go To Market Lead – Member Health, your key responsibilities will include but not be limited to:

  • Plan, develop and produce the Live Better Monthly Marketing Plan, including key themes, content, offers and competitions;
  • Collaborate with a variety of stakeholders to identify, prioritise, and implement opportunities to accelerate member engagement and retention;
  • Develop new health promotion plans aligned to Brand drivers and objectives and execute and manage multi-channel campaigns, including digital and social channels
  • Work with the business to identify offers to drive behavioural change and improve retention or engagement of members;
  • Identify opportunities to utilise content, features, offers and competitions to execute campaigns designed to improve engagement & loyalty of members through Live Better Monthly each month;
  • Measure communication effectiveness and identify opportunities to optimise and innovate


About You:

You will be innovative, passionate, proactive and have an eye for detail. This role requires the individual to work collaboratively with various stakeholders therefore you will have a team approach and be able to communicate effectively and be able to influence stakeholders.

You will come with at least 3+ years’ experience in a high performing marketing and complex sales environment with customer segments, experience in using Campaign Management platforms, i.e Salesforce Marketing Cloud. You will have a focus on strong delivery, be solutions focused and have the ability to work in a fast-paced environment.  The ideal individual will be creative and enjoy working in a team environment.


A career with us

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working – Collaboration, Connection and Concentration – help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.


The wellbeing of our employees is our priority. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you. Virtual interviews are always on offer and will not adversely impact your application.


All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.


We offer a range of great benefits such as subsidised private health insurance, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.


To start small and impact bigger.

Job Segment: Marketing