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Senior Campaign Specialist (Marketing Cloud)

Job Requisition Number:  5791
Date:  06-Oct-2021


Will you actively create a healthier future for tomorrow?


At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.


We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.


The Opportunity


The Senior Marketing Automation Specialist is responsible for the end to end build and delivery of automations, journeys and highly personalised communications in Salesforce Marketing Cloud (SFMC).


Sitting in the Marketing Automation team, you’ll directly support Medibank’s Health and Wellbeing Crew, part of Medibank’s agile project environment. Using your well-established technical skillset and consulting skills, you will provide the crew with best practice recommendations for SFMC and suggestions for optimisations to add value. 


Where you can add value


  • End-to-end execution of personalised email campaigns from build using html and ampscript, to testing and deployment.
  • Day-to-day management of automated campaigns
  • Act as internal SME and advocate for Marketing Automation and Salesforce Marketing Cloud capability
  • Implementation of testing and optimisation strategies 
  • Troubleshoot issues with daily automations, data complexities, as well as those identified during campaign build and testing
  • Ensure accurate, timely execution of all campaigns with a high level of responsiveness to internal stakeholders
  • Build strong relationships and foster cross collaboration across other relevant business units, functional areas and external vendors.


Your impact:


You are a digital marketer with recent hands on experience with Salesforce Marketing Cloud Journey Builder, Automation Studio and Content Builder. You have a genuine passion for customer experience and innovation and have a continuous learning mindset.


Your skills and experience:


  • You’re process driven and uphold the highest QA standards
  • You can conceptualise technical outcomes for business requirements and problems.
  • You have hands on experience building emails, including those with dynamic content
  • Your technical skills include HTML, SQL and AMPScript
  • You have experience creating automated journeys through Journey Builder.
  • You are extremely performance driven, result focused, analytical, have strong problem-solving skills and thrive on ambiguity.


A career with us

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working – Collaboration, Connection and Concentration – help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.


The wellbeing of our employees is our priority. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you. Virtual interviews are always on offer and will not adversely impact your application.


All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.


We offer a range of great benefits such as subsidised private health insurance, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.


To start small and impact bigger.

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