Growth Marketing Lead - Consumer

You’re only human.   

It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.   

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.  

At Medibank, we're on a mission to create the best health and wellbeing for Australia. We're looking for an experienced and commercially driven Growth Marketing Lead to shape and execute our customer acquisition strategy, driving prospect growth across our digital, retail and phone sales channels.

Reporting to the Head of PHI Growth, you'll lead a high-performing team of marketers while also leading delivery through a cross-functional growth squad comprising digital, design and marketing disciplines. You will leverage agile ways of working to align teams around customer and commercial outcomes, unlock new growth opportunities, accelerate experimentation, optimise customer experiences and deliver measurable commercial growth outcomes.

We're looking for a strategic thinker who can champion new ideas and help scale initiatives such as Local Area Marketing and partnerships to unlock future growth.

What you'll be doing

• Lead Medibank’s acquisition strategy that differentiates our brand and drives prospect growth
• Lead go-to-market strategies for new products, propositions and growth opportunities
• Lead end-to-end acquisition strategy across paid, owned and organic channels, optimising media investment, content and SEO to drive sustainable prospect growth and maximise commercial outcomes.
• Build and scale Local Area Marketing and strategic partnership programs to generate demand and reach new audiences
• Use customer, market and performance insights to optimise investment, acquisition performance and ROI
• Lead, coach and empower a high-performing team while fostering an agile, test-and-learn mindset

About you

You'll be a commercially minded marketing leader with a strong track record of driving customer acquisition and business growth.

You'll bring:

• Significant experience in acquisition marketing, media strategy, customer journeys and performance optimisation.
• A proven ability to drive demand across multiple channels, including digital, retail and contact centre environments
• Experience developing partnerships, local marketing programs or innovative growth initiatives beyond traditional media
• Strong strategic thinking, commercial acumen and an outcomes-focused mindset
• Experience influencing senior stakeholders and leading cross-functional teams
• The adaptability to thrive in a fast-paced environment and pivot quickly when priorities change
• Experience leading cross-functional squads or agile teams within a complex matrix organisation highly desirable.
• Experience in retail-led or consumer-focused environments such as telecommunications, financial services or health insurance will be highly regarded.

Why join us?

At Medibank, you'll join a purpose-led organisation focused on improving the health and wellbeing of all Australians. We offer the flexibility to work in the way that works best for you, with no mandated office attendance days. Our team is also currently trialling a 9-day fortnight to support greater balance and wellbeing.

This is an opportunity to shape Medibank's growth agenda, lead a high-performing team and make a genuine impact on customer and business outcomes. You'll join a collaborative, performance-driven environment that values bold thinking, innovation and continuous improvement.

If you're a strategic growth leader who loves finding new opportunities and delivering measurable results, we'd love to hear from you.

Imagine working with us 

We understand that work means different things to everyone...  We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that’s why we’re reinventing work.    

Imagine a workplace that helps you and your family thrive.  Where connection, personal development and health and wellbeing are front of mind. To learn more about our benefits go to https://careers.medibank.com.au/culture/rewards-benefits/

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could. 

Inclusion and Accessibility  

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, neurodivergent candidates, LGBTQIA+ community including transgender and gender diverse candidates and candidates with a disability.

If you need adjustments or alternative formats at any stage of the recruitment or employment journey, we’re here to help.  You can let us know directly in the application form, or if you’d prefer to discuss before applying, please reach out to us careers@medibank.com.au or (03) 8622 5666. Learn more about our commitments and employee stories at https://careers.medibank.com.au/diversity-inclusion/(please copy and paste the URL onto your browser)

Medibank proudly recognised as Best Enterprise Organisation, 2026 AFR BOSS Best Places to Work