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Digital Marketing Specialist

Job Requisition Number:  1581
Date:  10-Sep-2019
Location: 

DOCKLANDS, VIC, AU, 3008

 We're passionate about nurturing careers.

We support innovation and thinking, and openly collaborate and share new ideas. We're healthy and active in our lives and wellbeing is encouraged at every level.  Our people play an important role in the future of health and healthcare and we believe that working together, we're stronger.

About us 

We are Medibank – an integrated healthcare company providing private health insurance and health solutions to 3.7 million Australians. As we work towards our goal of Better Health For Better Lives for all Australians, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and we believe in developing Indigenous careers. 

The Opportunity
Medibank offers private health insurance products, but did you know we also offer diversified products? Medibank sells travel, life and pet insurance products as the authorised agent of other insurers. These products are strongly aligned to our core insurance business, extending peace of mind to all members of the family, including those who are overseas, as well as much-loved family pets.

We have an exciting 12-month contract opportunity in our diversified team and are looking for a digital guru to join us. Reporting to the Performance Marketing Lead, this role is pivotal to delivering and optimising ‘always on’ digital media acquisition campaigns. This role will deliver ongoing media efficiencies through a ‘test and learn’ program for all digital channels including SEM, social, programmatic display and Email. 
 

Where you can add value:

  • Responsible for digital media campaign planning, implementation, optimisation and reporting, in collaboration with the Acquisition and Growth team to ensure that offline and online media is fully integrated.
  • Build out and drive a test and learn program for Creative and Media, sharing learnings with Acquisition and Growth team to optimise performance
  • Developing and testing landing pages for paid media activity.
  • Partnering with agencies to ensure timely delivery of digital plans and executing these within agreed timeframes.
  • Proactively apply data and qualitative insights to support digital campaign planning, analysis and optimisation
  • Manage our always on SEM activity, working closely with agency partners
  • Being the go-to person in the Marketing team for Diversified Digital media (i.e. agencies, reporting, insights, recommendations, planning, etc.)

 

Your Impact
As a digital marketer, you've been on the tools for the past 3 or 4 years and will be using your experience to strategise, manage and optimise our digital media activity.
On any given day you will be debating approaches with a colleague, strategising with a stakeholder on the tools (e.g. in Google Analytics), implementing your recommendations and briefing Specialists. You will work with a high performing team of marketing professionals, and with our digital agency partners to provide key digital media reporting, insights and competitive analysis as well as developing new campaign strategies which meet our brand and sales objectives across our Diversified portfolios (Pet, Travel and Life Insurance). 

What we offer

In return for your hard work, we offer a range of great benefits. Furthermore, we take the health and wellbeing of our employees seriously, offering flexible working conditions and encouraging wellbeing at all levels of life.

We’re committed to supporting better accessibility for our customers and our people. You can find out more about Medibank’s Accessibility and Inclusion Plan here. If we call you to discuss the role you’ll also get the opportunity to chat about any adjustments.

A career at Medibank adds up to more. More achievement. More progress. More passion and more innovation for health.

For a career option that will suit you better, click to apply.


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