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Campaign and Data Management Specialist

Job Requisition Number:  6695
Date:  24-Nov-2021


Will you actively create a healthier future for tomorrow?


At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.


We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.


The Opportunity


We are looking for Campaign and Data Management Specialist to join our Audience Management team.


Utilising your previous campaign data management experience, you will work closely with marketing campaign managers across either Medibank or ahm to leverage capability of the CDM and CSM to deliver automated, scalable data driven campaigns. 


Where you can add value


  • Campaign data management involving implementing and maintaining robust and repeatable extraction processes;
  • Ensure compliance with relevant legal, regulatory and privacy requirements;
  • Work closely with the customer crew to create data driven marketing campaigns with a primary focus on acquisition
  • Administer campaign setup, definitions, operations and scheduling;
  • Continuous improvement and innovation by showing a strong understanding of customer analytics skills and leveraging data to drive improved business outcomes;
  • Establish and maintain effective collaborative working relationships with peer groups and key internal stakeholders.


About You


You thrive in a high performing team and can adapt quickly to a fast paced and ever-changing environment.


Balancing and prioritising activities is second nature as is your ability to manage stakeholder expectations.


Thanks to your good stakeholder management, you are not afraid to challenge your team if necessary and you can effectively manage stakeholder relationships and influence at all levels.


Additionally, we would also like to see:


  • Degree qualified in statistics, marketing, business, mathematics, computer science or similar;
  • Previous experience in the Insurance, Finance, Telco or other service sector will be highly regarded;
  • 3+ years’ experience in a similar data-driven direct marketing role, supporting a team of Campaign Managers to deliver customer contacts via multiple channels;
  • Demonstrable hands on experience building data for campaigns within the SAS Customer Intelligence suite or a similar platform (e.g. Adobe Campaign, Salesforce, Unica)
  • Proficiency in SQL required, with the ability to extract data from large databases using SQL to develop data queries.
  • Proven experience in using analytical insights to provide accurate advice to senior stakeholders and influence decision making
  • Demonstrated ability to effectively manage internal stakeholders including senior executives
  • Ability to quickly analyse a complex problem and provide direction for implementation
  • Excellent presentation skills (verbal and written)


A career with us

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working – Collaboration, Connection and Concentration – help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.


The wellbeing of our employees is our priority. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you. Virtual interviews are always on offer and will not adversely impact your application.


All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.


We offer a range of great benefits, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.


To start small and impact bigger.

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