Brand, Culture and PR Lead

We’re looking for a bold, modern brand leader to define and deliver a strategy that’s culturally relevant, commercially sharp, and impossible to ignore. As part of the Marketing Leadership Team, you’ll set the vision and pace for ahm’s brand — building campaigns, content, PR and partnerships that spark conversation and create real impact. 

This isn’t just about traditional brand communications — it’s about building movements. You’ll embed brand into every touchpoint, lead a high-performing team, and help shape ahm’s future as a lifestyle services brand. 

What you’ll do 

• Lead and embed ahm’s brand strategy across all member and employee touchpoints. 

• Create bold PR strategies that drive awareness and conversation. 

• Develop content and social strategies that connect with culture and members. 

• Deliver creative excellence through campaigns that drive growth and emotional connection. 

• Partner across Communications, Product, Service and People teams to embed brand everywhere. 

• Represent ahm Brand in enterprise forums and leadership meetings. 

• Inspire and lead the Brand Experience team with clarity, creativity and care. 

What you’ll bring 

• 10+ years in senior brand leadership roles with expertise in PR, creative strategy, content and cultural positioning. 

• Proven experience leading brand transformation and building commercially impactful strategies. 

• Strong PR and communications background with a track record of creating moments that drive conversation and brand love. 

• Ability to lead and inspire high-performing teams with a people-first approach. 

• Experience navigating complex, regulated environments and stakeholder landscapes. 

• Energy and passion for creating meaningful brand experiences and driving growth. 

• A proactive mindset—you don’t just spot opportunities, you make them happen. 

• A collaborative spirit and the confidence to contribute beyond your role, shaping the success of the entire Marketing function. 

• A commitment to ahm’s culture: bold, curious, and always looking for smarter ways to do things. 

• Strong leadership presence, with the ability to influence and inspire across teams. 

• Creative strategic thinking that turns big ideas into actionable plans. 

• The ability to bring the whole business along the journey, engaging stakeholders and building alignment. 

• A knack for collaborating across the wider business to bring the brand to life at every single touchpoint. 

Why ahm? 

• Flexibility that works for you including being part of our four-day work week trial.  

• No mandated office attendance days. Choose your own adventure and decide if your day is best spent working from home, or in the office. We don’t check swipe card records here.  

• The chance to redefine a category and build a brand people feel, live and love. 

• Backed by Medibank Group, with the agility of a challenger brand.