AI Performance Manager

We are moving beyond experimentation into embedding AI in the workflows that matter most - changing how work gets done in meaningful and lasting ways.  

At the centre of this is our Enterprise AI Hub: a diverse group of builders across strategy, delivery, product, data and technology, working together to design and deliver practical AI solutions that scale. As we transform how work is done, we are committed to doing so with a strong human-centred lens - ensuring AI improves outcomes for customers, employees and the business while maintaining trust, safety and quality. 

We’re looking for an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. Sitting within our AI Hub, you’ll work closely with marketing teams and agency partners to identify and implement AI-enabled opportunities across media planning, activation, optimisation and measurement.  

The Opportunity 

This role brings together performance marketing expertise, agency partnership and emerging AI capability. 

You’ll help develop practical AI-enabled marketing workflows that improve productivity, strengthen media effectiveness and support better customer acquisition outcomes. You’ll also connect media performance, customer behaviour, creative development and website experience to create meaningful feedback loops and continuous improvement.  

Your impact 

• Partner with Medibank’s media agency to identify opportunities to use AI across media planning, activation, optimisation and reporting. 

• Develop an AI media capability roadmap aligned with customer acquisition priorities. 

• Identify emerging AI tools, trends and opportunities relevant to performance marketing. 

• Explore new approaches to creative development, personalisation, testing and performance measurement. 

• Develop and prioritise AI use cases that improve acquisition outcomes across Medibank, ahm and Amplar. 

• Turn business opportunities into clearly defined use cases, requirements and success measures. 

• Challenge existing approaches and identify opportunities to improve effectiveness through AI, automation and emerging technology. 

• Support the adoption of new AI-enabled capabilities across acquisition marketing teams. 

• Establish measurement approaches that demonstrate customer and commercial impact and accurate attribution to AI enables marketing activity 

• Use performance data and insights to inform investment, prioritisation and ongoing optimisation. 

• Partner with Privacy, Legal, Compliance and Risk teams so initiatives align with Medibank’s responsible AI principles and regulatory obligations.  

About you 

You understand performance media and know how to turn emerging technology into practical, measurable improvements. You’re comfortable working strategically while staying close enough to delivery to help make things happen. 

You’ll bring: 

• Strong experience working with media agencies across planning, optimisation, performance management and strategic partnership. 

• A deep understanding of biddable media, including paid search, paid social and programmatic channels. 

• Knowledge of marketing technology ecosystems, audience management, customer data, measurement and marketing automation. 

• Strong analytical skills and the ability to translate performance data into evidence-based recommendations. 

• The ability to connect digital media recommendations with clear customer and commercial outcomes. 

• Experience influencing stakeholders across marketing, digital, data, technology and analytics. 

• Strong communication, relationship-building and stakeholder management skills. 

• Experience with Google Analytics, Adobe Analytics, A/B or multivariate testing, Adobe Target or Salesforce Data Cloud would be highly regarded.  

What it's like to work here 

AI is becoming part of how work gets done across Medibank. Joining the AI Hub means working at the intersection of strategy, technology and delivery to redesign workflows, embed AI into everyday work, and help shape the future operating model of the organisation. You'll work alongside a diverse group of builders, learning fast, experimenting responsibly and delivering outcomes that matter.